20 Apr 2016

Nestle says Maggi Noodles has gained 50% market share after re-launch in Nov

CHENNAI: Quoting a Nielsen report, Nestle India has announced that Maggi has strengthened its position with more than 50% market share in the noodles category.

Maggi reappeared in stores in November last, after a five-month ban by the Food Safety and Standards Authority of India (FSSAI) in the wake of allegations that the noodles contained lead in excess of permissible limits.
It has also re-launched the popular variants, vegetable atta and oats noodles. Maggi vegetable atta & oats noodles are now available at competitive price points of Rs 20 for 80 gm pack and Rs 25 for 73gm.

Commenting on the re-launch of the two variants of the noodles in the market, Suresh Narayanan, chairman and managing director, Nestle India said, "Over the past 33 years, Maggi has become the most trusted and valuable food brand in India. I am also happy that we have gained month-on-month, and we continue to lead the noodles category with over 50% market share."

"We understand the changing lifestyles of generations and have constantly innovated products that add value to the favourite Maggi noodles. With the latest re-launch, we are aiming at providing more choices to suit consumer preferences, driving greater volumes and building back our market share. We are hopeful that these two variants will also have a rapid pick-up like the Masala and Chicken variants".

Nestle has partnered with Snapdeal to sell both the variants exclusively.
Source - Times of india

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