Rajkummar Rao’s Shaadi Mein Zaroor Aana, Irrfan Khan’s Qarib Qarib Single, Siddharth’s The House Next Door are all set to release on November 10. These films will be followed by Vidya Balan’s Tumhari Sulu and Zareen Khan’s Aksar 2. Releases like Raai Laxmi’s Julie 2, Kapil Sharma’s Firangi and Sunny Leone’s Tera Intezaar will end November. If you have missed counting, there are eight films right there, all lined up for release.
It is interesting to note that none of the films have a buzz around them akin to a movie which is just a few days or weeks away from hitting screens. You might argue that these are small films but at that point we would like to take you back to the interest that films like Bareily Ki Barfi or Shubh Mangal Saavdhan enjoyed.
Is it lack of promotions or uninteresting stories and trailers or the limited popularity that these actors enjoy that has triggered this lack of interest? Or is this the calm before the storm that awaits us when Deepika Padukone, Shahid Kapoor, Ranveer Singh’s Padmavati and Salman Khan, Katrina Kaif’s Tiger Zinda Hai awaits us?
As of now, people are still going in to watch Golmaal Returns (ready to hit the Rs 200 crore mark; at Rs 195 crore as of Wednesday) and Ittefaq (just crossed the Rs. 20 crore mark) which released earlier this month to rave reviews. Padmavati and Tiger Zinda Hai are making headlines and already have fans looking forward for ticket windows to open. In this scenario, it is only natural for other films, even though content driven, to not garner attention. Therefore, investing money in promotions doesn’t make sense since what will work for them is word of mouth.
The eight November 2017 film releases mentioned above will have to impress the critics to ensure footfall in the theatres. Because, we are official into the Padmavati and Tiger Zinda Hai season!
15th Meeting of the GST Council to be held tomorrow, 3rd June, 2017 – Approval of amendments to the draft GST Rules and related forms and Finalisation of the rates of tax and cess on the remaining commodities are on the Agenda among others for tomorrow’s meeting.
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