Is This The Calm Before The Padmavati And Tiger Zinda Hai Storm In December?

Is This The Calm Before The Padmavati And Tiger Zinda Hai Storm In December?

Rajkummar Rao’s Shaadi Mein Zaroor Aana, Irrfan Khan’s Qarib Qarib Single, Siddharth’s The House Next Door are all set to release on November 10. These films will be followed by Vidya Balan’s Tumhari Sulu and Zareen Khan’s Aksar 2. Releases like Raai Laxmi’s Julie 2, Kapil Sharma’s Firangi and Sunny Leone’s Tera Intezaar will end November. If you have missed counting, there are eight films right there, all lined up for release.

It is interesting to note that none of the films have a buzz around them akin to a movie which is just a few days or weeks away from hitting screens. You might argue that these are small films but at that point we would like to take you back to the interest that films like Bareily Ki Barfi or Shubh Mangal Saavdhan enjoyed.

Is it lack of promotions or uninteresting stories and trailers or the limited popularity that these actors enjoy that has triggered this lack of interest? Or is this the calm before the storm that awaits us when Deepika Padukone, Shahid Kapoor, Ranveer Singh’s Padmavati and Salman Khan, Katrina Kaif’s Tiger Zinda Hai awaits us?

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Apart from Golmaal Returns in Diwali, no big ticket film has been slotted for the month of November. While this trend is not uncommon, what makes filmmakers follow this pattern year after year is quite intriguing. Just like Diwali, Christmas too is a time that fans eagerly await. The Xmas weekend always sees a release by one of the mighty Khans (Aamir Khan’s Dangal last year and Salman Khan’s Tiger Zinda Hai this year) of the industry. Releasing a film in the period between Diwali and Christmas may not promise good returns. Here’s why…
  • It is a time when the Diwali release is still basking in its success and the promotions of the Christmas release is at full throttle.
  • It is also a time when new announcements are made, release dates of forthcoming films are announced, giving fans enough reasons to skip a film in between and wait for the next big release.
  • Fans are spoilt for choice at this time and there is low attraction to catch the first day first show as audience depend on first reviews to come in before deciding if a film is worth their time and money.
  • Also, it is a time when the films that couldn’t get an earlier date line up to release before the frenzy of the Christmas release takes over or the year comes to an end, dividing the audience.
As of now, people are still going in to watch Golmaal Returns (ready to hit the Rs 200 crore mark; at Rs 195 crore as of Wednesday) and Ittefaq (just crossed the Rs. 20 crore mark) which released earlier this month to rave reviews. Padmavati and Tiger Zinda Hai are making headlines and already have fans looking forward for ticket windows to open. In this scenario, it is only natural for other films, even though content driven, to not garner attention. Therefore, investing money in promotions doesn’t make sense since what will work for them is word of mouth.

The eight November 2017 film releases mentioned above will have to impress the critics to ensure footfall in the theatres. Because, we are official into the Padmavati and Tiger Zinda Hai season!

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